A “Perfect Day” with BBH NY’s Ari Weiss

In the latest video of ADC’s Behind The Cube series, Ari Weiss, Executive Creative Director of BBH New York, chats about “Perfect Day”, the newest spot for the Sony PlayStation 4 launch. Ari talks about the challenges of conveying what the actors represented, as well as how the classic Lou Reed song dictated the editing.

UPDATE: BBH’s “Perfect Day” spot just won a Silver Cube at the ADC 93rd Annual Awards for Advertising, Broadcast Craft, Special Effects. See the full winners list here.